Lumona Tires
The first bicycle tires with light built into the rubber itself. A transparent tire embedded with LEDs that cast a glow visible from every direction. When the rider brakes, the tires pulse red, turning the entire wheel into an omnidirectional brake light.
The idea began with a simple problem: cyclists are hard to see at night, and existing lights only point forward and back. By making the tires themselves the light source, the bicycle becomes visible from 360 degrees.
Developed through Google's 30 Weeks design incubator. First prize, designboom Happy LED! Life competition.
Award First Prize, Happy LED! Life designboom
Incubator Google 30 Weeks Google
Process
